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Undertone specializes in providing several high-impact ad formats in addition to standard IAB—including IAB rising stars, several video formats, and its own range of flagship display formats designed for higher user engagement.
This coupled with the fact that many of Undertone’s proprietary ad units use your ad inventory in non-traditional ways, ensuring there’s no cannibalization of existing ad products, means that Undertone can offer CPMs 100%-1500% higher than traditional display ads.
Model: CPM, CPC, CPA, CPV
Minimum traffic: 500,000
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Though your mileage may vary, Bidvertiser is an ad network with an interesting monetization model: In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion (i.e. sale) for the advertiser.
BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and mobile. You can use the provided point-and-click tool to customize the layout of these units to match your website’s look.
A bidding system ensures that publishers always get the highest possible revenue from each unit. Using the reporting interface, you can easily monitor your ads performance, clicks, click-through rate, and the total amount you’ve earned.
Model: CPM, CPC
Minimum traffic: None
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